Two-Twenty-Two PR helps tech and health-tech founders turn complex innovation into compelling narratives that get press, build credibility, and open doors.
"I help founders articulate who they are when the world has flattened them into bullet points and LinkedIn headlines."
Most founders can describe what they built. Fewer can explain why they built it in a way that feels clear, true, and memorable.
Through deep interviews, I excavate your real story and architect it into language you can actually use — founder origin stories, personal positioning, speaking bios, website copy, media narrative angles, and LinkedIn voice.
This isn't PR in the traditional sense. It's narrative architecture.
I'm Deanna D. Siegfried. I've spent 10+ years in strategic communications, building the narrative foundation for founders across industries you wouldn't necessarily put in the same sentence. Biotech and robotic process automation. Child safety technology and hospitality management platforms. Personalized medicine nonprofits and World Economic Forum leaders who wanted to be on CNBC. Along the way, I've secured coverage in TechCrunch, Forbes, VentureBeat, The Economist, and more. The companies were different. The stages were different. But the work always started in the same place: finding the one true thing at the center of the story, and making sure every word pointed toward it.
Two-Twenty-Two is named after someone important to me. It's personal. And so is the work.
"Deanna has a rare ability to turn complexity into clarity. She quickly gets to the core of what a company is really saying — and then expresses it with precision, confidence, and impact. Her writing is sharp, her thinking is strategic, and her standards are exceptionally high. If you're looking for someone who can elevate how your company is understood, she delivers."
"Deanna is a true PR pro."
"Only a real pro with true self-confidence could share this kind of know-how for the benefit of the business community."
Get Press-Ready: A PR System for Founders — everything I've learned in 10+ years of tech PR, packaged into templates, checklists, and frameworks you can use this week.
Press release template. Pitch email. Story angles. Media tracker. Founder bio templates. Fully written examples. A 7-day action plan.
Ready to stop being the best-kept secret in your industry?